INTRODUCTION

Marketing of agricultural produce is as important to better performance in agriculture as farming itself. Farmers in traditional agriculture are not well connected to produce and input markets and are mostly not organized in self-help groups or cooperatives hence having a low bargaining power during the marketing of their produce. Therefore, this course will help in bringing up the linkage between crop and livestock marketing and opening up opportunities in the rural setup to SME development in agribusiness for improved livelihoods and rural development.

Participants who successfully complete the course will receive Certificate of Participation.

OBJECTIVES

By the end of the course, the participant should be able to;

·         Clearly understand the nature of agribusiness products for SMEs in agriculture;

·         Assess operational planning and management in agribusiness for SMEs;

·         Acquire skills in agricultural marketing for SMEs;

·         Gain knowledge in technological skills applied in agriculture for SMEs;

·         Understand the need for record keeping in agriculture production;

·         Evaluate contract farming;

·         Realize the export market for agriculture produce;

·         Properly understand agribusiness accounting, sales, management and law in SMEs

DURATION

 5 days

WHO SHOULD ATTEND?

This course targets Stakeholders linked to agribusiness, Farmer based group, Food processors, Traders and intermediaries and Production Managers

COURSE OUTLINE

·         Introduction to agriculture marketing for SMEs

·         Components of Agricultural Marketing in SMEs

·         Marketing Strategies for subsistence Farm Commodities

·         Value Addition in subsistence agriculture

·         Marketing channels for SMEs.

·         Identifying Your Customers for subsistence crops

·         Understanding the Demand and supply of agriculture produce for SMEs

·         Product Pricing in SMEs

·         Nature of agribusiness products for SMEs

·         Knowledge on operations planning and management in agribusiness for SMEs

·         Skills in agribusiness development as a source of livelihood and rural development

·         Technological skills applied in agriculture for SMEs

·         Record keeping in agriculture production

·         Contract farming

·         The export market for agriculture produce

·         Agribusiness accounting, sales, management and law for SMEs

GENERAL NOTES

·         The instructor led trainings are delivered using a blended learning approach and comprises of presentations, guided sessions of practical exercise, web-based tutorials and group work. Our facilitators are seasoned industry experts with years of experience, working as professional and trainers in these fields.

·         The participants should be reasonably proficient in English as all facilitation and course materials will be offered in English.

·         Upon successful completion of this training, participants will be issued with a certificate.

·         The training will be held at Kincaid Training Centre. The course fee covers the course tuition, training materials, two break refreshments and lunch.

·         All participants will additionally cater for their, travel expenses, visa application, insurance, and other personal expenses.

·         Accommodation and airport pickup are arranged upon request. For reservations contact the Training coordinator at Email: training@kincaiddevelopmentcenter.org or Tel: +254 724592901

·         This training can also be customized to suit the needs of your institution upon request. You can have it delivered in our Kincaid Training Centre or at a convenient location.

For further inquiries, please contact us on Tel: +254 724592901 or send mail to training@kincaiddevelopmentcenter.org

Payments are due upon registration. Payment should be sent to our Bank account before commencement of training and proof of payment sent to training@kincaiddevelopmentcenter.org