INTRODUCTION

Smooth and well-run events enhance the reputation and prestige of any institution, organization, or business. The event management and protocol training course gives a thorough grounding in all of the fundamentals of event management and protocols, allowing registrants to more effectively arrange their own events or better manage contractors who are organizing events for them. The training aims to ensure that staff in organizations/institutions can maintain tight budgetary and schedule control over events while also providing better value for money and impact. 

Participants who successfully complete the course will receive a Certificate of Participation.

COURSE OBJECTIVES

The course objectives are to:

·      Schedule and plan for an event effectively

·      Troubleshoot event plans to identify potential problem areas before they emerge

·      Adopt the appropriate protocols

·      Identify appropriate event marketing media for planned events

·      Understand events budgeting and costs management

·      Understand event safety practices and regulations

·      Ensure adoption of effective communication channels and techniques in events.

·      Understand post-event management requirements

DURATION

10 Days

WHO SHOULD ATTEND

This course is ideal for event managers or any individuals who have responsibility for the delivery of events for their organization, staff tasked with the direct delivery or oversight of events and staff responsible for the strategic use of events as part of the organization’s PR strategy.

COURSE CONTENT

Module 1: Events Management Foundation

·      Reasons for event proposal

·      Importance of the event

·      Format of the event

·      Timeline of the event

·      Event location

·      Different responsibilities

·      Resources requirements for event success

·      Acquisition of the resources

·      Benefits of the event to the organization

·      Likely Barriers the event

·      Overcoming the barriers

·      Contingency Plans Needed in the event

Module 2: Planning Process

·      Event planning

·      Event purpose and concept

·      Development of an event management plan

·      Research

·      Community and public consultation in event planning

·      Organizing group/planning committee

·      Event Timing

·      Day Before Event

·      Event Day

Module 3: Events Costs Management

·      Basics of an Event Budget

·      Responsibilities in the design of Budget?

·      The Budgeting Process

·      Income

·      Sponsorship

·      Grant funding sources

·      Raffles and fundraising

·      Expenses

·      Cash handling

Module 4: Events Logistics Management

·      Venue Selection

·      Site plan

·      Temporary structures

·      Waste management

·      Disability access

·      Entry and exit details

·      Waste Disposal

·      Public liability

·      Health and safety permits

·      Security Checklist

·      First aid and emergency medical supplies

·      Emergency procedures

Module 5: Marketing of an event

·      Event marketing plan

·      Event marketing media

o   Banner

o   Direct mail

o   Noticeboards o Media

o   Online tourism and event websites

o   Online news calendars

o   Signage

·      Professional photography and video recording

·      Notifying residents

Module 6: Event safety and regulations

·      Public liability insurance

·      Risk and opportunity management plans

·      Emergency management plan

·      Contingency plan

·      permits and local laws

·      Traffic management

·      Noise levels

·      Security

·      Catering

·      Fire management

·      Gas cylinder safety

·      Contracts

·      Postponing or cancelling the event

Module 7: Human resources planning for the Event

·      Staffing

·      Recruiting volunteers

·      OH and S

·      First aid

·      OH and S walk-through

·      Team briefing (prior to event)

Module 8: Program

·      Program schedule/run sheet

·      Audiovisual

Module 9: The Effective Communication in an Event

·      Importance of good communication important

·      Barriers to effective communication

·      Structuring communication

·      Verbal and Non-Verbal Communication

·      Business Communication

·      Managing people

·      Negotiating

·      Socializing

·      Giving presentations

Module 10: Public Relations

·      Role that Public Relation

·      Effective Public Relation

·      Role of Public Relation in events management

·      The importance of corporate image and role of PR plays in the makeup of good corporate image

Module 11: Introduction and Fundamentals of Protocol

·      What Is Protocol

·      How Different is Protocol from Etiquette and Diplomacy

·      Where did it Originate from

·      Application of protocol in events

Module 12: Protocol in practice

·      How to Address Various Office Bearers in Speech,

·      In Letter Writing and when with Spouses

·      Reception of VIPs

·      How to Introduce People

·      Acceptable Conduct when Facilitating Introductions

·      Dressing for the Occasion

·      Cultural etiquette

Module 13: Practical Sitting Arrangements

·      Sitting Plan (U-shape; pod; circle; conference etc)

·      The Main Table

·      Placing the Host and the Guest of Honour

·      Table Plans for Different Occasions

·      Social luncheon or dinner

·      Place Cards

Module 14: International Cultural Etiquette

·      Meeting and Greeting

·      Names and Titles

·      Body Language

·      Corporate Culture

·      Dining and Entertainment

·      Dressing

·      Presentation and Receive of Gifts

Module 15: Post-event management

·      Evaluation

·      Debriefing

·      Showing appreciation

General Notes

·      The instructor led trainings are delivered using a blended learning approach and comprises of presentations, guided sessions of practical exercise, web-based tutorials and group work. Our facilitators are seasoned industry experts with years of experience, working as professional and trainers in these fields.

·      The participants should be reasonably proficient in English as all facilitation and course materials will be offered in English.

·      Upon successful completion of this training, participants will be issued with a certificate.

·      The training will be held at Kincaid Training Centre. The course fee covers the course tuition, training materials, two break refreshments and lunch.

·      All participants will additionally cater for their, travel expenses, visa application, insurance, and other personal expenses.

·      Accommodation and airport pickup are arranged upon request. For reservations contact the Training coordinator at Email: training@kincaiddevelopmentcenter.org or Tel: +254 724592901

·      This training can also be customized to suit the needs of your institution upon request. You can have it delivered in our Kincaid Training Centre or at a convenient location.

For further inquiries, please contact us on Tel: +254 724592901 or send mail to training@kincaiddevelopmentcenter.org.

Payments are due upon registration. Payment should be sent to our Bank account before commencement of training and proof of payment sent to training@kincaiddevelopmentcenter.org.