INTRODUCTION

Intellectual property is the currency of the tech world, with the world’s most valuable intellectual property assets dwarfing the value of their real-world counterparts. Through the courses participants will learn about the various forms of intellectual property rights, including patents, copyrights, and trademarks. Further, the course will discuss their various applications of intellectual property rights to human innovations. After the training, participants will go through various case studies around the world of how business entities have applied intellectual property law as an intangible asset in value creation.

Participants who successfully complete the course will receive a Certificate of Participation.

OBJECTIVES

• Identify the types of intellectual property protection available under the law (country specific) 
• Explain the benefits and drawbacks of managing intellectual property. 
• Examine alternatives to traditional intellectual property protections. 
• Use case studies to analyze efficient intellectual property tactics.

WHO SHOULD ATTEND!

Individual business professional that work in fields associated with business strategy, brand management and research and development (R&D) for competitive technologies

DURATION

2 weeks (10 Days)

COURSE CONTENT

Module 1: Intellectual Property Introduction:

• Patents
• Trademarks
• Designs
• Copyright
• Interaction Between Rights
• Ensuring Full Value and Dispute Avoidance

Module 2: Philosophical and Economic Justifications of IP Rights

Why do we even need intellectual property protection? This module explores the impact of intellectual property laws on the contemporary economy as well as the policy justifications for protecting intellectual property.

Module 3: Prevailing Intellectual Property Protection.

The idea of intellectual property will be introduced in this module, along with an explanation of how it adds value. You will gain knowledge about additional types of intellectual property protection in addition to the three main types of intellectual property protection used under the law (country specific): copyright, trademarks, and patents.

Module 4: Patents

• Registered Patents 
• What do Patents Protect?
• Patenting Cost and Value
• When to Apply for Patents
• Ensuring Inventions are Properly Protected
• Licensing and Patent Exploitation

Module 5: Confidential Information and Nondisclosure Agreements (NDA):

• Practical Guidance
• What Information is Confidential
• Disclosure Risks
• NDA Enforcement
• Litigation Issues
• Employee and Other Contracts and Non-Competition Restrictions
• NDA Effectiveness

Module 6: Licensing Agreements and IP Licensing Contract Issues:

• R&D Agreements
• Relevant Law and Management of IP Rights
• Commercial Protection in Contract Clauses
• Rights Exploitation and Full Royalties Pay
• EU and UK Competition Rules
• Licensing Agreements 
• Export and import of IP Protected Goods
• Parallel Imports and Legal Issues
• Internet Selling and Other Areas

Module 7: Copyright and Database Right:

• Rights in Computer Software and Software License Agreements
• Tender and Other Documents
• Computer Software and Copyright Law
• Protection of Databases
• Notices Placed on Documents
• Ownership Issues and Disputes
• Significance of Contractual Clauses in Agreements

Module 8: Other IP Rights:

• Trademarks and Design Rights
• Protection for Names, Colours, Sounds, Logos, Shapes, and Good Packaging by Trademark Law
• Protection for Unregistered Rights
• Protection of the Appearance of Articles by Design Right
• Registered Design Right Protection

Module 9: Case Studies in Intellectual Property

• The intellectual property strategies of significant businesses from very diverse industries.

Module 10: Alternatives to Intellectual Property Law

• As societal requirements change, intellectual property law also changes. The advantages and disadvantages of various systems of intellectual property protection are explored in this session.

Module 11: Activity

• Using this knowledge, you will then work to create a trademark strategy for a business, examine a patent document, and respond to a cease-and-desist letter for copyright. You will have the framework needed to develop comprehensive intellectual property strategies suited to an organization's primary business objectives after completing these practical assignments.

General Notes

·      The instructor led trainings are delivered using a blended learning approach and comprises of presentations, guided sessions of practical exercise, web-based tutorials and group work. Our facilitators are seasoned industry experts with years of experience, working as professional and trainers in these fields.

·      The participants should be reasonably proficient in English as all facilitation and course materials will be offered in English.

·      Upon successful completion of this training, participants will be issued with a certificate.

·      The training will be held at Kincaid Training Centre. The course fee covers the course tuition, training materials, two break refreshments and lunch.

·      All participants will additionally cater for their, travel expenses, visa application, insurance, and other personal expenses.

·      Accommodation and airport pickup are arranged upon request. For reservations contact the Training coordinator at Email: training@kincaiddevelopmentcenter.org or Tel: +254 724592901

·      This training can also be customized to suit the needs of your institution upon request. You can have it delivered in our Kincaid Training Centre or at a convenient location.