In the digital era, mastering the art and science of online marketing is essential for any organization, brand, or individual seeking visibility, engagement, and growth. Whether you’re promoting products, raising awareness for a cause, or expanding your client base, online platforms offer powerful tools to connect with your audience.
This Training Course on Online Marketing, Social Media, Google & Email provides a practical, results-oriented approach to navigating the digital landscape. Participants will gain hands-on skills in developing effective online marketing strategies, creating and managing content, utilizing paid advertising, optimizing search engine presence, and leveraging email marketing for audience retention and conversion.
With a focus on cost-effective tools and current best practices, this course is ideal for beginners and intermediate marketers looking to harness the power of digital channels to drive measurable results.
Participants who successfully complete the course will receive Certificate of Participation.
OBJECTIVES
By the end of this training, participants will be able to:
- Understand the fundamentals and trends of digital marketing
- Develop and execute a digital marketing strategy
- Use social media platforms (Facebook, Instagram, LinkedIn, Twitter, TikTok) effectively
- Create engaging, brand-aligned content
- Plan and run Google Ads campaigns (Search, Display, YouTube)
- Understand SEO (Search Engine Optimization) and improve online visibility
- Implement email marketing campaigns using tools like Mailchimp
- Track performance with analytics tools and make data-driven decisions
DURATION
The course will take 5 days.
WHO SHOULD ATTEND?
This course is intended for
- Marketing and communication officers
- NGO and development communication teams
- Entrepreneurs and small business owners
- Digital and content creators
- PR and media professionals
- Anyone looking to build a strong online presence.
COURSE OUTLINE
Module 1: Foundations of Online & Digital Marketing
- What is digital marketing?
- Key concepts: traffic, leads, conversions, ROI
- Digital marketing funnel and customer journey
- Overview of digital channels: owned, earned, paid
Module 2: Social Media Strategy and Management
- Choosing the right platforms (Facebook, Instagram, LinkedIn, Twitter, TikTok)
- Setting goals and KPIs for social media
- Creating a content calendar
- Designing posts with Canva and other tools
- Social media automation and analytics
Module 3: Google Tools for Marketing
- Introduction to Google Ads: search, display, video
- Google My Business setup and optimization
- Basics of SEO and improving website ranking
- Google Analytics: traffic sources, audience behavior, goal tracking
Module 4: Email Marketing Essentials
- Building and growing a mailing list
- Creating newsletters and campaign emails
- Email marketing platforms (Mailchimp, Sendinblue)
- Segmenting audiences and automation
- Tracking email open and click-through rates
Module 5: Campaign Planning and Performance Tracking
- Integrating all digital channels for maximum impact
- Creating a full digital marketing campaign plan
- Key performance metrics and reporting
- Digital marketing trends and future outlook
- Group presentations and feedback session
GENERAL NOTES
- The instructor led trainings are delivered using a blended learning approach and comprises of presentations, guided sessions of practical exercise, web-based tutorials and group work. Our facilitators are seasoned industry experts with years of experience, working as professional and trainers in these fields.
- The participants should be reasonably proficient in English as all facilitation and course materials will be offered in English.
- Upon successful completion of this training, participants will be issued with a certificate.
- The training will be held at Kincaid Training Centre. The course fee covers the course tuition, training materials, two break refreshments and lunch.
- All participants will additionally cater for their, travel expenses, visa application, insurance, and other personal expenses.
- Accommodation and airport pickup are arranged upon request. For reservations contact the Training coordinator at Email: training@kincaiddevelopmentcenter.org or Tel: +254 724592901
- This training can also be customized to suit the needs of your institution upon request. You can have it delivered in our Kincaid Training Centre or at a convenient location.
For further inquiries, please contact us on Tel: +254 724592901 or send mail to training@kincaiddevelopmentcenter.org
Payments are due upon registration. Payment should be sent to our Bank account before commencement of training and proof of payment sent to training@kincaiddevelopmentcenter.org